This week, AvPORTS, the company hired to develop a long-term business plan for the Chico Municipal Airport made their first public visit to Chico. Back in March, it was our recommendation to the City Council that an Airport Manager or firm be hired if restoring commercial air service is a community priority - which, in so many ways, it is. But, there is more to AvPORTS' work than attracting an air carrier to our city. To dive into the details about business development plans, infrastructure improvements, and, yes, what commercial carriers are saying about Chico, we had the opportunity to participate in a stakeholders meeting with their CEO. We spent some time talking about what makes the Chico air field unique and the benefits of such a diversified business mix currently located at the airport. The good news is: AvPORTS sees a great deal of potential for the Chico Municipal Airport. The work lies in maintaining a general willingness to tolerate and adapt to new standards, developing adequate incentives for the airline attraction strategy, and ultimately centralizing our marketing efforts to brand Chico as a regional travel hub. This is just the beginning of the City's formal relationship with AvPORTS but I, for one, am very invested in ensuring the business voice is heard in each and every discussion.
Speaking of travel, Chico will soon host tens of thousands of parents and visitors who will be dining, shopping, lodging, and recreating in our fair city. Graduation weekend is great for business! Enjoy the smiling faces of the many proud family members and friends who helped Chico State and Butte College turn students into graduates. It's a great month to celebrate their accomplishments and to give their guests a red-carpet experience that they'll never forget.