Last night, Chico joined
a growing list of California cities approving the formation of a Tourism
Business Improvement District (TBID). This small assessment on lodging stays
will generate funds for dedicated destination marketing of Chico and, if other
neighboring communities join in, all of Butte County. Whereas Transient
Occupancy Tax was once used for this purpose, the TBID will provide a
sustainable funding source over time to attract visitors for overnight stays,
increasing the patronage of our hotels, restaurants, retail businesses, and
more. We're pleased that the City Council voted in favor of this proven
strategy for tourism development.
You may have heard about
the "Safety Meetings" we're hosting around town with Team Chico and
the Chico Police Department. Building off of our business walks and the
Nord Corridor & South Campus safety meetings we hosted in June and July,
we're bringing these opportunities to other business districts in Chico to
improve communications and connectivity with law enforcement. These meetings
are free and open to business and property owners in each area, as well as to
residents who have an interest in participating.
Upcoming meetings:
- Mangrove
and Vallombrosa Avenues & Bidwell Park:
Monday, September 21st, 11 a.m. - 12 p.m. in the CARD Community Room, 545
Vallombrosa Avenue.
- Nord
Corridor & South Campus Area:
Wednesday, September 23rd, 7:30 - 8:30 p.m., Azad's Martial Arts Family
Center, 313 Walnut Street, Chico.
- Park
Avenue Corridor & Surrounding Areas:
Thursday, October 22nd, 3:30 - 4:30 p.m. at Chico Country Day Middle
School Common Area, 1054 Broadway.
- Downtown
Chico: Tuesday, November 17th, 9 -
10 a.m. in the Old Municipal Building conference room, 441 Main
Street.
- Safety
meetings are planned for the Rio Lindo Area and Chico Airport in the
immediate future. Additional meetings will be hosted throughout business
districts in Chico in 2016.
If you wish to host a meeting at your business,
please let me know!
In other news, we're dedicating the entire month
of October to generating member awareness and feedback! We'll be
releasing a month-long survey asking for your input on what the Chamber of the
future looks like. With the roll out of our Community
Vision last month, it's time to build our Chamber Vision together. Stay tuned!
Last but not least, here's
a sneak peek at the early results of our Millennial Survey. More to come!
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